TIPS

The four types of customer data and how they can prepare you for the cookie less future

Tracking cookies have been the default of many brands for years, now, using them as a no-brain way to justify their marketing strategies and provide seamless experiences for customers. But besides their own shortcomings (assumed behaviors and preferences), they’re now on the way out. With strict privacy policies gaining in momentum and scope, and major […]

Admin | 06.08.2024

OPINIONS & EXPERTISE

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Admin | 11.07.2024